A Christmas Carol Essay Example for Free

A Christmas Carol Essay Children went to work as soon as they could in the industrial revolution if they were of the working class community. Many children never got an education, which Dickens believed was the only way out of poverty. There was little to do for leisure, and what was available was only really affordable for the rich, so the only affordable pleasure for the poor was sex, but as contraception wasnt available then, there was a very high birth rate resulting in thousands of children ending up in poverty. In 1839 almost half of the people who died in the UK were children under the age of ten. This was probably due to poor housing, too little food and accidents at work. If you failed to pay your bills in the Victorian era you were sent to a debtors prison or your family went to a workhouse where they would probably be split up. Then there was a greater gap between the rich and the poor. The rich knew very little about poverty and destitution and, in my opinion, thought themselves superior to the poor. Many people from the countryside went to the cities to find jobs but many lived in cheap accommodation with no running water or toilet. There werent any bin men so rubbish was thrown out onto the streets causing various diseases which was another reason for a high death rate. A Christmas Carol is about a tight-fisted, money-obsessed man called Ebenezer Scrooge. It begins with Scrooges long-term business partner, Jacob Marleys funeral. Seven years later on Christmas Eve the sign above Scrooges office still read Marley and Scrooge. Scrooges nephew visited him in his office and was full of Christmas spirit, he invited Scrooge to Christmas dinner. Scrooge called Christmas humbug and couldnt understand what he had to be merry about, What right have you to be merry? What reason have you to be merry? Youre poor enough. This is a fine example of how Scrooge only thinks of money and nothing else. As Scrooges nephew walked out, two charity workers came in. They asked him how much they could put him down to give to charity, Scrooge replied Are there no prisons? Are there no workhouses? The charity workers told him many would rather die. Scrooge then said coldly, If they would rather die, they had better do it, and decrease the surplus population. This shows how cold-hearted Scrooge is. Bob Cratchet, Scrooges clarke, asked if he may have Christmas Day off but Scrooge was very reluctant to allow it. A poor excuse for picking a mans pocket every twenty-fifth of December! But he eventually gave him the day off. This being yet another example of how Scrooge is so money-obsessed. After that, Scrooge went home. As he was opening his front door a spirit appeared in the doorknocker, then disappeared. The same happened again but on his bedroom door handle. When he got into his bedroom he locked the door. Later, as he was eating his gruel, bells started to ring, the locks on the door opened and Marleys ghost appeared. He looked the same except for a few things. The chain he drew was clasped around his middle. It was long, and wound about him like a tail, and it was made (for Scrooge observed it closely) of cash-boxes, keys, padlocks, ledgers and deeds and heavy wrought steel. Marley warned Scrooge that three ghosts would haunt him. ghosts of Christmas past, present and future. And that listening to them was the only hope of escaping the same fate as Marley. When the bell tolled one, the ghost of Christmas past visited Scrooge and took him back to his old school where he spent a depressing Christmas. The spirit also showed him a Christmas party at where he used to be an apprentice, Scrooge saw himself enjoying Christmas. Afterwards he was taken to see the breakup of him and his only love, Belle. The reason for the breakup was that she believed Scrooge loved money more than her. The following night at the same time, the ghost of Christmas present visited Scrooge and showed him people in debtors prisons enjoying Christmas. He also viewed his nephews Christmas dinner; he saw him and all his guests enjoying it. Then he was taken to Bob Cratchets house and was shown his family enjoying a very meager Christmas dinner. Then the spirit predicted if the future events dont change then Tiny Tim, Bobs son whom is crippled, will die. Scrooge was then taken back to his own house but just before the spirit died it uttered these words, Are there no prisons? said the spirit, turning on him for the last time with his own words, Are there no workhouses? This scared Scrooge and made him realise how selfish hed been. On the last stroke of midnight the last ghost visited him. The ghost of Christmas future showed him a man who died. The mans business associates showed not one drop of remorse for his death and would only attend the funeral if there was free food on offer. Scrooge was then shown a chairwoman, laundress and undertaker stealing the mans possessions and selling them. Scrooge was then taken to the grave of the man who died, Scrooge crept towards it, trembling as he went, and following the finger, read upon the stone of the poor neglected grave his own name, Ebenezer Scrooge. This is the darkest point within the story, the tension builds up into desperation as Scrooge confronts his potential death and sees his life for the waste it could be if he didnt mend his ways. The next morning Scrooge awakes to find himself still alive and he is ecstatic. The first person he saw was a young boy and he got him to buy him the prize turkey in the butchers and got the butcher to deliver it to Bob Cratchets house anonymously. As Scrooge walked the streets in a happy manner he bumped into the two charity workers and made a big donation. He then went to his nephews Christmas dinner and the next day he gave Bob Cratchet a pay rise and promised to help his struggling family. Ebenezer Scrooge represents the affluent community of the Victorian era that Charles Dickens despised. Scrooge is the protagonist in A Christmas Carol. Scrooge only cares about money, but he is so obsessed that he never spends any, just counts it. His personality is miserly, selfish and self-centred. If he had his way Christmas would be banned as he believes there is no profit or gain in it, just a waste of time when he could be making money. This is how Dickens describes Scrooge: External heat and cold had little influence on Scrooge. No warmth could warm him, no wintry weather chill him. When his business partner Jacob Marley died he didnt even show any emotion, he didnt even consider him a friend although they worked together for many years. He didnt even replace the sign that said Marley and Scrooge after seven years after Marleys death. Scrooge didnt have any friends, just business associates. A Christmas Carol has a typical moral to it as there is a fight between good and evil where good triumphs. It also teaches people to be kind, considerate, live life to the full and be thankful for what theyve got. It also makes you think about the people in the poorer communities. The social intent of A Christmas Carol is to try and educate the rich of the lives of the poor and destitute. Also to make the rich aware of their responsibility to the poor. A Christmas Carol is a good supernatural story as it has a good moral plot which teaches us many lessons which are still relevant today.

The Inerconnection Between Reading and Writing Essay Example for Free

The Inerconnection Between Reading and Writing Essay Did reading or writing come first? This question is not as important as the well proven fact that without one the other cannot survive. Reading and writing are important to each other and mutually beneficial. There is an intimate relationship between reading and writing well (Pearson learning solutions). If there is a deficiency in reading there will also be a deficiency in writing. There is an obvious connection between what we read and what we write. I will be going over what makes the relationship between them so crucial to first time students and later in school and life. Reading and writing were and still are sometimes taught separately. Research and tests have shown that these two subjects are more interconnected than was thought at first. For example research has shown that reading instruction is much more effective when intertwined with writing instruction (www. k12reader. com 2012). While we are in school most of what we know comes from what we read. Since writing is the act of transmitting knowledge to print we must have knowledge to share before we can write it (www.k12reader. com 2012). Most of what children read is then put to use when writing their own stories. Younger children who are attempting to develop awareness that words are developed from sounds of letters need practice writing to improve their reading skills. Most writing students only see writing about what they read as pointless homework. The truth is reading and writing are symbiotic that is they mutually reinforce and enhance each other (Loney, M Nov, dec. 1996 Kotz and Roskelley 1991. 189). Teachers have been taught exercises such as autobiographical writing, reading response journals and class discussion. Autobiographical writing is done before the reading. It helps the student identify with the characters in the story. This is done by assigning them a task to write about a time or event that happened in their life that corresponds with the main idea of the story. Reading response journals are done while reading the assigned novel or story. The students are asked to write a response about certain chapters. They answer questions asked by the teacher about the story. The teacher then positively responds to the answers written by the students. Class discussion also helps the student empathize with the characters in the book and understand the plot better. In other countries students are required to take English classes to develop their English. They are also required to take an English writing course with it to round out their reading and writing skills. These classes in turn improve their English speaking. The classes are usually taught separately, but research has shown that they should go hand in hand to improve comprehension and reading skills. Decades of research into the relationship between reading and writing have proved that the best way to improve any students reading comprehension is to get them to write meaningfully and purposefully about a text. Since many studies show that the only way to improve reading is to study writing and vice versa proves the interconnection between the two. Teachers and students have realized this and have taken steps to alter teaching and study practices.

Why the Doha Round negotiation wasnt concluded until today

Why the Doha Round negotiation wasnt concluded until today Explain why the Doha Round negotiation has failed to be concluded until today. The Doha Development Round or Doha Development Agenda (DDA) is one of World Trade Organization (WTO) efforts to liberalize international trade which was commenced in November 2001 with the objective of lowering trade barriers around the world. This allows countries to increase trade globally; permitting free trade between countries; to open agricultural and manufacturing markets and expand intellectual property regulation. As of 2008, talks have stalled over a divide on major issues, such as agriculture, industrial tariffs and non-tariff barriers, services, and trade remedies. The members of Doha Round are consisting of the developed nations which led by the European Union (EU), the United States (USA), and Japan and the major developing countries which led and represented mainly by India, Brazil, China, and South Africa. The Ministerial Conferences and related negotiations have taken place in: 1. Doha, Qatar (2001) The main issues discussed were the Singapore Issue which comprises the new rules on investment liberalization, competition policy, government procurement, market access, and control on trade and any form of red-tape including e-commerce. The Singapore Issue was agreed by the industrial countries at WTO Ministerial meeting in Singapore in January 1996 without negotiating with the developing countries. Furthermore, it also links to the Non- Agricultural Market Access (NAMA) with the method of reducing tariff rates of manufactured product. Besides that, the issue regarding the liberalization and removal of subsidies for agriculture particularly by industrial countries that are reluctant in reducing or removing subsidies caused the failure of agreement. 2. Cancun, Mexico (2003) The Cancà ºn ministerial collapsed after four days for several reasons such as both the European Unions Common Agricultural Policy and the United States government agro-subsidies could not come to an agreement with the other countries concerning their subsidies in agriculture sector. Furthermore, the developing countries also rejected the Singapore Issue that erodes country sovereignty. Moreover, the government of the developing countries did not have freedom in drafting and implementing development policies for the people welfare and national interest. 3. Geneva, Switzerland (2004,2006, 2008 and 2009) It failed in 2006 because of farming subsidies and lowering import taxes. The developing countries were instructed to reduce tariff rates to the level which will harm the domestic industries. However, USA wanted the developing countries to open up their agricultural market, eliminate special treatment given to local industries, and eliminate special safeguards mechanisms (SSM) but yet they themselves reluctant to open agriculture market. Furthermore, the chance of success in this agreement is getting smaller as the Trade Act of 2002 expires in the year of 2007. The broad authority granted will pass to the US president George W. Bush and this will increase the dominant power of US and this would create conflicts between the interests between developed and developing countries. 4. Paris, France (2005) France disagreed to cut subsidies to farmers, while the US, Australia, EU, Brazil and India failed to come with agreement relating to chicken, beef and rice. Although most are minor points, trade negotiations are facing more problems when dealing with major issues. The delaying tactics played by EU were charged to be the reason threatened to spoil the round. 5. Hong Kong (2005) Industrial countries remain unfair towards the developing countries opening up the agriculture sector, services sector, and manufacturing goods. Besides that, the rules that proposed for countries brought negative impact or so called industry injury in opening economy to rectify matter which the possible sectors including textile, clothing, sugar, leather products that known as sensitive products. For instance, the Malaysia government opens up the textile market if deal with the agreement. However, in one or two years later, due to the openness of the textile market might hurt domestic textile industries in Malaysia. This is so called the industry injury as it brings negative impact or backslides to local Malaysia textile industries. Hence, the government can increase tariff rate for temporary to protect key industries before exposing them to foreign competitions as what Japan and South Korea did it successfully. 6. Potsdam, Germany (2007) In June 2007, due to the disagreement on opening up agriculture and industrial markets in various countries and cutting rich nation farm subsidies, the agreement again broke down. The main countries involved in this were the US, EU, India and Brazil. There are several reasons which result in why the Doha Round negotiation has failed to be concluded until today. First of all, the failure to agree on special safeguard mechanism (SSM) during Geneva 2008 which aimed to protect poor farmers by allowing countries to impose a special tariff on certain agricultural goods when there is a rise in import rise or fall in the price. Under SSM, the United State and EU protect their productions and their domestic markets by giving high subsidies. As a result, the United State farming community enjoys very low cost of production and their products are extremely cheap. The tariff on agriculture products of developing countries have to be reduced and they are only allowed to increase the tariff if their import is rose above 40%. In spite of this, India opposed the policies because it proposed to use such mechanisms when imports of agricultural products and food reached a 10% increase, while the developed countries wanted that these mechanisms trig gered at a 40% increase on import. This would possibly caused millions of agricultural workers to have suffered the negative outcomes of this liberalization. Many developing countries support Indias position because India represents the strong voice expressing many poor countries which concern on the livelihoods of millions of small farmers in the developing countries and they want to protect their infant domestic markets. However, United State refused to accept the safeguards proposed by India and this results the Doha Round failed to be concluded because of the disagreement over the special safeguard mechanism (SSM) issue. Next, the other factor that causes Doha Round failed to be concluded is these negotiations insisted on an exchange. The developed countries would open their markets for developing countries agricultural products while the developing countries would open their markets for the developed countries industrial products. These negotiations are known as NAMA (Non Agricultural Market Access). If NAMA is succeeded, this would strengthen the traditional role of developed countries and their transnational corporations as exporters of high-value goods and technology and increase the risk of rapid deindustrialization of the least developed countries, while slowing down the development of the developing countries industrial and technological advancement. Meanwhile, this would have an adverse effect on the ability of governments to design and implement policies in order to promote industry for local capitals and small and medium enterprises (SMEs) as part of a sustainable economic development and g ender equity in the long term. Under NAMA, governments agreed to increase market access commitments through a tariff reduction formula that will even out or regulating the tariff levels across products to become more standardize. High tariffs will be subjected to steeper cuts than lower tariffs, and tariffs will be cut on a product-specific basis. Besides, this is a real innovation as compared to past rounds where countries were merely required to make an average tariff cut. This allowed them to pick and choose the products on which to cut tariffs and thus allowed tariff peaks to continue. The tariff cuts promoted in NAMA would open industries to competition with imported industrialized goods, which would probably hinder the local production with serious impacts for the loss of millions of employments. In addition, the global food and fuel crisis is another major factor that caused the Doha Round failed to be concluded. In July 2008, the price of crude oil has increased from USD80 per barrel to USD145 per barrel. The prices of wheat and rice also increased more than 50% from March 2007 to March 2008. The other countries which are already reluctant to compromise on the world trade term will be even reluctant to compromise after the impact. For example, India has to stop the export of its rice to other countries due to the food crisis. This is because the oil price is too high and this will eventually affect the food production. In contrary, US tried to encourage the production of agricultural products by giving farmers generous subsidies. These US products will then flood to the international market and worsen the domestic markets of developing countries. Moreover, reducing tariff would also reduce the income of developing countries. Consequently, the developed nations will not cut subsidies while the developing nations will not reduce their tariffs. Furthermore, the opting for bilateral or regional free trade area (FTA) by some of the member countries in WTO also one of the factors contributing to the failure of Doha Round. For instance, a deal signed by US and Japan that the US will export rice to Japan if Japan reduces its tariffs on US rice imports by 10%. US reciprocated the deal by lowering tariffs on one of the Japanese products import. However, under the Most Favored Nation (MFN) rule, Japan will need to reduce import tariff on all of its rice importers not only to USA. This rule is deemed by many especially the developed countries as unfair because developing countries become free riders under the system. Besides, countries have the alternative of forming their own FTAs with their preferred choice of trading partner. Therefore, countries participating in the Doha Round are definitely less willing to cooperate as they feel that they have the choice of develop their own FTA later. One of the good examples would be Singapor e where it signed a FTA with USA in January 2003. Singapore might deem the relatively slow developments of ASEAN as an impediment to its own growth and thus signed an FTA with US. Therefore, Doha Round still failed to be concluded. Apart from that, the emergence of China, India and Brazil could be one of the factors that caused the Doha Round fail to be concluded. China, India and Brazil are emerging as the leaders of the developing countries recently. Their role in global trade had been increasing and US is afraid that its importance will override by these countries. Thus, US not willing to compromise in the terms under Doha Round because they do not want to give out any benefits to these rival countries. Furthermore, there is also lack of commitment from some of the participating countries. During the Cancà ºn 2003, it was questioned whether some countries had come to Cancà ºn with a serious intention to negotiate. In the view of some observers, a few countries showed no flexibility in their positions and only repeated their demands rather than talk about trade-offs. The rich countries are never committed into helping their poorer counterparts but just interested in their own benefits from trades. Developing countries want to gain more profit and want to protect their infant economies by implementing high tariffs. As a result, Doha Round failed to be concluded because the members of the countries refuse to mutually accommodate each others requests. In conclusion, Doha Round has failed to be concluded until today because most of the countries are interested in own benefits than helping another countries. In fact, developed countries are shielding their agricultural sectors too much while developing countries are less interested in opening up their industrial goods markets. For instance, the most recent round of negotiations which was held from 23 to 29 July 2008, broke down after failing to reach a compromise on agricultural import rules. After the breakdown, major negotiations were not expected to resume until 2009. Nevertheless, intense negotiations mostly between the USA, China, and India were held in the end of 2008 in order to agree on negotiation modalities. However, these negotiations did not result in any progress. Thus, in order to achieve the main objective of Doha Round, the self-interested mentality should not exist. Therefore, it is not easy to create a successful conclusion for Doha Round and that is why Doha Round still failed to be concluded until today.

A level :: Design and Technology

A level Objective The challenging task that I have finalised and undertaken for this coursework is to build and test a sensor. I decided to build a sensor, which would automatically change the speed of a fan by using a thermistor. The main objective of the experiment was to monitor and record the voltage change as the temperature changes. Specifically, as predicting that when the temperature increases the voltage would increase and thus the fan speed would increase too, thus causing a cooling effect to the environment. Data Information Thermistors are thermally sensitive resistors and have, according to type, a negative (NTC), or positive (PTC) resistance/temperature coefficient. A thermistor is a type of resistor whose resistance changes significantly when its temperature changes. A negative temperature coefficient thermistor has a resistance that decreases with increase of temperature. This is the most common type. This is the type of resistor that I shall be evaluating and will be using in my experiment. A positive temperature coefficient thermistor has a resistance that increases with increase of temperature. The resistance of a semiconductor generally decreases with increase of temperature. Semiconductors are therefore used to manufacture NTC thermistors. When the temperature of a semiconductor is increased, the number of charge carriers increases as more valence electrons gain sufficient energy to break free from atoms to become conduction electrons. The number of charge carriers increases as the temperature is increased so the resistance of the semiconductor falls. Semiconductors are used to make a wide range of electronic devices including electronic chips, light emitting diodes and solid-state lasers. Communications, commerce and entertainment have been revolutionised as a result of semiconductor devices. In electrical terms, materials are classed as either conductors or insulators or semiconductors. Semiconductors are solid materials with conductivities in between the very high conductivity of metals and the very low conductivities of insulators. There are a variety of types of semiconductor, including metal oxides as well as elements like silicon and germanium. In insulators, essentially all the electrons are tightly bound to atoms or ions, and none are free to move under an external electric field. In effect, these materials do not conduct electricity at all. In metallic conductors, essentially all the atoms are ionised, providing free electrons, which move freely through the ions and can move under an external electric field. These conduction electrons 'glue' the ions together, and provide non-directional bonding which holds the material together. They become shared amongst all the atoms in the material instead of remaining attached to one atom. Semiconductors differ from both insulators and metallic conductors. Only a small proportion of atoms are ionised, so that although there are conduction electrons they are relatively small in number and the

Plot Develops The Meaning Of The Title In The Stone Angel :: Stone Angel

Plot Develops The Meaning Of The Title In The Stone Angel    In The Stone Angel, Margaret Lawrence portrays a woman attempting to understanding herself and her life. Hagar is the narrator of the book. She is ninety, and is trying to avoid an old aged home where her son Marvin, and Marvin’s wife Doris want to put her. During this her attempt to move to Shadow Point and live alone, Hagar remembers the many parts of her life and her life story is revealed to the reader in that fashion. Hagar grew up in Manawaka, in the prairies. Hagar’s mother died while giving birth to her, and her father Jason Currie had a great stone angel brought from Italy at a great expense for Mrs. Currie’s grave. Hagar had two brothers, Matt and Daniel. Daniel was a lazy boy, and was very delicate physically. Daniel died at eighteen of pneumonia. Matt intended to go to university, but Hagar was sent by her father. Matt married, but never had children, and died of disease without putting up a fight in his death bed. Hagar eventually goes to university and returns to marry Brampton Shiptley, against her fathers’ will. At that point she loses contact with her father. Hagar eventually regrets marrying Bram, who often embarrasses her. Hagar and Bram have two boys, Marvin and John. Hagar never really loves Marvin, and when he moves out, she moves out with John. She loves him, and does everything for him. They eventually return to Manawaka when   Brampton is dying. At that point John is in love with Arlene, something Hagar does not understand nor approve of. John tragically dies while performing a stunt while drunk. Hagar moves to the coast, buys a house, and ends up living her last days with Marvin and his wife Doris. Shortly before her death Hagar realizes many things about herself. First of all that her heart is made of stone, secondly that she has a lot of pride like her father, and thirdly that she is blind, or in other words she can only see things from one perspective, her own. These characteristics and those of the stone angel, which was made of stone, was erected out of pride, and has

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The Sibling Rivalry in Shakespeare's Taming of the Shrew Rivalry between family is an intense, emotional competition among siblings that can put them against one another to obtain approval, attention, or love. This is an aspect that has been frequently the plot of many plays, books and films. Taming of the Shrew, by William Shakespeare teaches the audience that preference within a family may led to potent hate when it comes to sisters. A play which embodies the rivalry between sisters Katharina and Bianca, produced by their fathers and spouse candidate preference toward Bianca. Shakespeare establishes a clear comparison between the sisters through their father, Baptista. From the beginning of the play we see a clear preference toward Bianca. He discusses how their daughter are to be in a relationship. â€Å"Gentlemen, importune me no farther,/That is, not to bestow my youngest daughter/Before I have a husband for the elder./If either of you both love Katharina,/ Because I know you well and love you well/ Leave shall you have to court her at your pleasure† (1.1.48-54). Baptista freely offers Katharina with out any detachment, while Bianca should be courted properly by the men. In addition to her father preferences, the mates wanting to marry the sisters also like Bianca. As one of the mates discussing which they prefer, Tranio refers to â€Å" [The] eldest sister is so curst and shrewd /That till the father rid his hands of her† (1.1.180). From the first scenes it is clear that there is rivalry between who is the better sister. Katharine was considered a shrew for the fact that she is strong willed and independent, very opposite to her younger sister, as she is described as caring and subservient. By the second act Katharina reacts to a ... ...shamed that women are so simple/ To offer war where they should kneel for peace/ Or seek for rule, supremacy and sway/ When they are bound to serve, love, and obey†(5.1.165-168). Katherina ends her speech by telling the women that their husbands are their lords, masters and keepers, that women owe their husbands the same loyalty a subject owes his king. The conflict between the sisters is an example of a tense relationships, physical violence and a continuous struggle for attention, affection and love of their father. Not until the end of the play we see Baptist being content with the results of his daughters new husbands. The relationship between Katharina and Bianca is a realistic in its portrayal of rivalry between siblings, and it allows the audience to connect with the theme of this play. The values of true sisterhood and how its can later effect their lives.

Getting the Most Out of Advertisement and Promotion

1. What is the case study about, and is it a good idea to test market? The case study â€Å"Getting the Most out of Advertising and Promotion†, is about testing the outcome of an advertisement and promotion. Before advertisements and promotions were not something one would be able collect statistics on television promotions or the effect of advertisement, all was only a matter of faith. Marketing departments might have collected voluminous statistics on television show and coupon redemption, and once they collected that information, they measure everything to compare the costs of marketing with total sales.This procedure did not take care of the most important measurement. What a business owner wants to know, what is most important to them is the incremental sales of the product over and above those that would have happened without the advertisement and promotion. This case study is about the new kind of marketing data. It is data correlated information on actual consumer purc hases. This information is, â€Å"available from universal product code scanners used in supermarkets and drugstores†. (Magid, M. Abraham & Leonard M. Lodish , 1990 p. 2) This information is linked to the information on the kind of television advertising those consumers receive or the frequency and type of promotion events they see. With this source of data, managers began to notice the potential it has to create great opportunities for new marketing productivity. In order for the managers to take advantage of this, they needed to develop new strategic marketing plans. Before all of this was available to marketers, there was no true measurement for advertisement and promotion. Without having a true measurement, â€Å"marketing managers had to rely on many false assumptions†. (Magid, M.Abraham & Leonard M. Lodish, 1990 p. 13) they were assumptions that were unexamined, for example, â€Å"those who believed advertising works also tend to assume that in all cases, more o f it is better than less. † (p. 13) Another assumption was that advertising takes a long time, many months or, sometimes, even years to increase sales. â€Å"A popular rule of thumb is that if increased advertising spending does not generate enough sales to pay for the incremental expense within a year, then a company shouldn’t implement the advertisement†. (p. 13) Advertising is not about just boosting sales, but it serves an important function. . If I were to construct a test market today, how would I go about doing so? Test market is not only a tool to measure the effectiveness in advertisement and promotions but it can also avoid costly mistakes to a marketing manager. Companies are spending thousands if not millions of dollars each year to advertise online, but that is not to say that it is being spent wisely ensure that this money is not being wasted on ineffective advertising programs is to continuously evaluate the effectiveness of the chosen programs and to ensure that these programs are achieving their intended purpose.Evaluating the effectiveness of the chosen programs is not all about money; it also gives market managers the opportunity to analyze the non-tangible effects of the chosen program. For example, if a company chooses to go with a pop-up advertising program, they can evaluate its return on investment by comparing its click-through to the amount of money invested in building it. Related article: Advertisement on Promoting Tourism in IndiaHowever that is not the extend of it; a good evaluation program will be able to analyze the consumer’s reaction to that program, its effects on the company’s image or its effectiveness in comparison to a banner ad program. On a Pamorama online article, it is stated that Facebook, Twitter, YouTube are the best strategic marketing practices. It is said that they are the Big 3 of social media and they are important avenues for building brand engagement and influence. They grow brand awareness, foster brand advocacy, and generate leads and sales.This is also another way to measure effectiveness References Dyer, Pam. (2012, August 5). Facebook, Twitter, YouTube: Strategic Marketing Best Practices. Retrieved October 23, 2012 from, http://bx. businessweek. com/measuring-advertising-effectiveness/view? url=http%3A%2F%2Fwww. pamorama. net%2F2012%2F08%2F05%2Ffacebook-twitter-youtube-strategic-marketing-best-practices%2F Magid, M. Abraham & Leonard M. Lodish. (1990 May-June). Getting the Most Out of Advertising and Promotion. Harvad College, p. 12-18.