Friday, December 27, 2019

Designing An Innovative Shopping Experience For Our Brand

We will use the internet, extranets intranets, and SuiteCommerce platform to provide a communication and computing power that support the strategic use of information system for our Brave online clothing store. We will also have specialized customers databases, and in house internet and intranet databases to provide information to support daily business operations and decision making process. SuiteCommerce platform offered by NetSuite is what we will use to operate our business. Here are the reasons, according to their product description on NetSuite. One of our goals is to design the innovative shopping experience for our brand. SuiteCommerce create an innovative shopping experience by â€Å"providing customer acquisition and retention experiences by utilizing a single source of item, inventory, customer and order data to feed your customer-facing systems† that can be presented sophisticatedly on smart phones, tablets, laptops and desktops (Suite Commerce, 2016). To be able t o offer great customer experience, SuiteCommerce allow us to actually know our customers, build loyal and deeper relationship with customers while providing personalized and dependable service by being able to see all channels, 360 degree view of every customers along with the ability to capture and improve all customer interaction in single system (Suite Commerce, 2016). Another advantage of using SuiteCommerce is capability to efficiently and rapidly fulfill customer expectancy to purchase, satisfy andShow MoreRelatedDifferentiation Strategy1145 Words   |  5 Pagesbuyers. The aim is to achieve competitive advantage by offering better products or services at the same price or enhancing margins by pricing slightly higher. Differentiation may be achieved in a number of ways. The product may incorporate a more innovative design, may be produced using advanced materials or quality processes, or may be sold and serviced in some special way. Often, customers will pay a higher price if the product or service offers a distinctive or special value. Differentiation strategiesRead MoreStore Design and Visual Merchandising6615 Words   |  27 Pagesthe number of manufacturers and retailers, a buyer has many options available in terms of style and functionality. Hence it has become an exercise for sellers to entice the audience via the art and science of Visual Merchandising (VM) and store designing. Visual Merchandising is creating visual displays and arranging merchandise assortments within a store to improve the layout and presentation and to increase traffic and sales. It can also be defined as the art of displaying merchandise inRead MoreConsumer Behaviour Towards Fmcg1700 Words   |  7 Pagesrelevant and useful information for the consumer. Product packaging forms the end of the promotion-chain and is close in time to the actual purchase and may therefore play an important role in predicting consumer outcomes. Packages also deliver brand identification and label information like usage instructions, contents, list of ingredients or raw materials, warnings for use and directives for care of product. Introduction â€Å"Packaging  is  the  container  for  a  product  Ã¢â‚¬â€œÃ‚  encompassing  the  physical  appearance  of  theRead MoreEvaluating The Viability Of A Business Idea By Providing An Overview4953 Words   |  20 PagesHand for Special Needs (Stacy’s Helping Hand) is a multi-product, general merchandise discount store similar to a Super Target or Super Wal-Mart, but with a couple of benefits: store design and layout, a special services or Resource Center, and Innovative Creations. The store design and layout are a major advantage over other similar stores, such as Target and Wal-Mart. The store’s physical size is approximately 200,000 - 250,000 square feet. Aisles sizes accommodate at least five wheelchairs side-by-sideRead MoreSephora Case Study2998 Words   |  12 PagesSEPHORA A Brand Case Study Nikki Kerber PBDS 705 †¢ November 21, 2011 Nikki Kerber †¢ PBDS 705 †¢ The Design/Business Link 1 History of SEPHORA: The Foundations of Modern Design Founded in late 1969 as Shop 8, Dominique Mondonnaud opened a speciality perfumery retail store in FranceÊ ¼s Haute Vienne region that was revolutionary for its time due to the way the store was operated and designed (†Sephora holdings s.a,† 2011, p. 1). While department stores heavily relied on the triedRead MoreCase Study on Asos Essay3981 Words   |  16 Pagesstandardisation and adaptation in its brand architecture and distribution channels. Its branding policies have made way for its accomplishing market dominance. ASOS approaches the market with a faultless differentiation technique through its unique services and product categorisation. It gives its customers an inimitable shopping experience with its ingenious website design. Analysing the 4 p’s marketing mix and critically absorbing the SWOT analysis, the brand can ascertain its current market positionRead MoreModern Trends in Retailing3371 Words   |  14 PagesCustomers 1. Shopping can be done in free environment. 2. Freedom of choice. 3. Quicker shopping. 4. Low price. Disadvantages To Retailers 1. More capital required (for space, shelves and variety). 2. Shop lifting. 3. Security expenses increases. To Customers 1. Impersonalized way of sales. 2. Impulse buying. 3. No delivery is provided. Branding and Packing * Branding means the selling of goods under the trade mark or brand name of manufacturerRead MoreImplementing The Economic Development Of A Nation State1630 Words   |  7 Pageslaws and regulations to boost the development of the business sector. By the full support from the government, now there are several local brands of Indonesia that able to gain success both in the domestic and international market. The internationalization of market is becoming the dream of every domestic company in Indonesia, (X) S.M.L is one of the local brands which has the dream to expand its market internationally, even though it still focuses on the development of their existing shops both inRead MoreIkea Current Event2406 Words   |  10 Pagescom/company_history). In 1955 suppliers of Ikea furniture started to reject Ikea, due to the demands of the competitors. After suppliers refused to do business, Ikea was forced to start manufacturing their own products. As luck would have it this led to innovative designs and improved function at a lower cost. Further yet, Ikea designers were able to make pieces that easily fit into convenient sized packaging, ultimately eliminating the delivery service (www.Ikea.com/company). Since, Ikea has expandedRead MoreKey Success Factors of Apple Inc2065 Words   |  9 Pagesrecent key success factors. Conclusion – Brief summary of the key success factors of Apple Inc. which make it have a market share of 14% in U.S. and 3% in the world. 2. Introduction Apple Inc. is an American Multinational corporation with a focus on designing and manufacturing consumer electronic and related software products. Its best-known hardware products include the Macintosh line of personal computers, the iPod (portable media player), and the iPhone. The software products include the Mac OS X operating

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.